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Catalog Choice Wants to Help Clear Out Your Mailbox

Catalog Choice Wants to Help Clear Out Your Mailbox

In the United States alone, 5.2 million tons of carbon dioxide are released into the atmosphere every year during the production of catalogs.

December 3, 2007 —

If you're sick of having your mailbox littered with a dozen catalogs from companies you have no interest in hearing from, you might want to check out Catalog Choice. Catalog Choice is a sponsored project of the Ecology Center, a Berkeley-based group that was responsible for operating one of the first curbside recycling programs in the 1970s. According to them, 53 million trees and 38 trillion BTUs of power are used to make the 19 billion catalogs that are mailed out to Americans every year.

The goal of Catalog Choice is to create a national database that partners with direct mailers to cut down on the clutter in your mailbox and the environmental strain caused by worthless junk mail. So far, more than 600 of the nation's largest catalogs have signed on to participate in the program, which also allows consumers to both add and drop catalog subscriptions on their website. Anyone who's every tried to cut down on their junk mail one source at a time can probably appreciate the service Catalog Choice provides.

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