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Wal-Mart Promises to Get Better

Wal-Mart Promises to Get Better

Wal-Mart opened its annual meetings to reporters for the first time yesterday, announcing a variety of measures aimed at repairing its image among American consumers. At the center of the reforms are Wal-Mart's health care plan — which is now used by more than half of its retail employees— and a suddenly vigorous devotion to environmental responsibility. CEO H. Lee Scott promised that Wal-Mart will continue to expand its sales of environmentally responsible products and work with its suppliers to strengthen their environmental standards.

January 24, 2008

Maker of Windex, Pledge, Drano Launches "Greenlist" Labeling

Maker of Windex, Pledge, Drano Launches "Greenlist" Labeling

The family-owned company, SC Johnson, is fairly prominent in every household’s cleaning and kitchen cabinets—makers of Windex, Pledge, Drano, Shout, Ziplok and other household products. The company announced a new labeling system called Greenlist for many of its products. The labeling system is based on a company analyzing process (patented) that generates an environmental impact summing for each product and helps them adjust the formula.

January 18, 2008

Harry Potter Publisher, Scholastic, Commits to Increased Green Paper

Harry Potter Publisher, Scholastic, Commits to Increased Green Paper

Children and youth genre publisher, Scholastic (bringing us the Harry Potter series), set the bar higher for publishers in announcing its intention to use more managed forest-certified and recycled paper in its books, magazines and fliers. The publishing giant also announced a new website, Scholastic’s Act Green—for educating kids on ecological, environmental and socially responsible issues. In 2007, the company stood out by printing the seventh Harry Potter book on post-consumer waste paper.

January 11, 2008

Canon Announces Three Categories of Green Branding and Products

Canon Announces Three Categories of Green Branding and Products

The consumer and business electronics giant Canon unveiled a 2008 plan for making its packaging and products more friendly to environment and buyers. Using the tag line “Generation Green”, Canon created three categories of marketing and product manufacturing practices intended to help consumers identify Canon as a green conscious company with a range of green goods and policies.

January 8, 2008

The Sustainable Bike: Bamboo as the New Metal

The Sustainable Bike: Bamboo as the New Metal

With recreational and commute biking sprinting faster into public popularity, the option of a bamboo bike is future-retro appealing and very eco-friendly. They are available from a number of vendors at conventional prices. The first bamboo bikes were built back in the 1890’s.

December 30, 2007

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  • Altria? Formerly known as Philip Morris
  • Numerous ethical problems with largest maker of household products in U.S.
  • Genetic Engineering and Monopolistic behavior = Monsanto
  • Unethical marketing of baby formula in developing nations
  • Racial profiling and discrimination